13 February 2018
PARENTING BUSINESS FIRST IN WORLD CERTIFIED AS A “FORCE FOR GOOD”
Triple P International, the company which has taken the University of Queensland-developed Triple P – Positive Parenting Program to more than 25 countries, has become the first parenting intervention business in the world to be certified B Corp™.
TPI joins a global movement of more than 2000 registered B Corp™ and is one of just 227 in Australia and New Zealand. Others Certified B Corps around the world include Kickstarter, Ben and Jerry’s, Patagonia and Australian Ethical Investments.
The certification means the Brisbane-based TPI and its international subsidiaries have passed the rigorous assessment of Not For Profit organisation B Lab®, by meeting ‘the highest standards of social and environmental performance, transparency and accountability’ and showing that TPI aspires to ‘to use the power of business to solve social and environmental problems’.
TPI Managing Director Des McWilliam said the certification showed the company was committed to conducting business in ways that looked beyond profit to create public benefit and sustainable value. He said one of the key reasons TPI was accredited was its dedication to provide all parents around the world with Triple P’s evidence-based parenting programs.
“The B Corp philosophy is to ‘be a force for good’ and the Triple P program itself does that by supporting and helping families and communities,” said Mr McWilliam, Hon.DUniv Qld. “But, as the company responsible for disseminating Triple P globally, we have always been a for-profit that thinks like a social enterprise. We consider our wider impact on society and the environment.”
B Lab Co-Founder Andrew Kassoy said companies adhering to B Corp’s mission-aligned structure were helping drive a cultural shift about the role of business in society.
“Becoming a benefit corporation builds trust - which creates long-term value for the corporation while ensuring that the corporation creates long-term value for society,” he said.
TPI has been licensed to disseminate the evidence-based Triple P—Positive Parenting Program since 2001 and has trained more than 80,000 providers around the world to deliver the program to parents. It has worked with governments, agencies, NGOs and not-for-profits to provide population-level parenting support, and it is estimated more than 4 million children and their families have been helped by Triple P.
In clinical trials and real-world evaluations, Triple P has been shown to have long-lasting and widespread effects for families and communities: building stronger family relationships, improving children’s problem behaviour and ADHD symptoms, reducing parental stress and partner conflict, reducing rates of child maltreatment and foster care placement, and reducing anxiety and/or depression in children and parents.